Mamounia, Royal Mansour, Fours Seasons… they will reopen their doors in Marrakech
All tourism stakeholders, public and private and partners of the Regional Tourism Council (CRT) of Marrakech-Safi, have expressed their desire to "go on the offensive" to save the winter season 2020/2021, which starts with the All Saints holidays (early October).
This decision was taken, unanimously, by tourism professionals from the Marrakech-Safi region during a working meeting of the CRT held last Friday in Marrakech, said a press release from this professional body. Tourism professionals have thus expressed this common desire to act together, in perfect coordination and symbiosis with all elected officials, local authorities and in particular the wilaya of the Marrakech-Safi region, for "a responsible recovery. »Of the tourism sector, which revolves around the 3 Rs namely:« Restart, Relaunch and Reinvent », would like to specify the same source. "It is a question of restarting, reopening and resolving to live with the virus, which is essential to restart the ecosystem while respecting barrier gestures and health protocols, reconnecting with international partners to win back our shares of markets and continue to act together, including lifting travel restrictions and restoring confidence among travelers, ”the press release read. In the process, the CRT underlined the need to reinvent and re-imagine new concepts, new programs and new offers that are more united, creative, collaborative and adapt the sector to future realities.
“Even if the international economic and health situation is still uncertain, some glimmers of hope are emerging for professionals in the tourism sector,” adds the same source. First of all, the implementation of the contract-program constitutes a great achievement for the safeguard of employment in the sectors of tourist activities most affected and the continuous mobilization so that the other actors of the value chain such as tourist restaurants, crafts, entertainment and events… are also covered, continues the same source. A second positive signal concerns airlines which are gradually resuming (2 rotations per week currently and others under study depending on the relaxation in particular of the validity period of the PCR to go from 27 hours to 48 hours, the elimination of the serological test and / or lifting of travel restrictions), the statement noted.
At the local level, it should be noted that the Marrakech-Safi region has strengthened its health system and several tourist companies are deploying to resume their activities, continues the CRT, noting that "on the accommodation component, about fifty units are already operational in strict compliance with the required health protocol, while other reopening of large hotels and palaces are planned in the coming weeks; including the Royal Mansour, La Mamounia, the Fairmont, and the Fours Seasons ”.
In the same wake, museums, restaurants and gardens are also reopening, including the emblematic Majorelle garden which reopens its doors in early October and an Open House is scheduled for September 26, wishes to inform the same source. For the very short term (October / December), and in partnership with the Moroccan National Tourist Office (ONMT), a communication campaign will be launched shortly and will last until the end of December, says the CRT, specifying that this communication campaign will be relayed on the media, social networks and on the visitmarrakech platform.
"Aware of the need to reinvent themselves, professionals in the region have been working for several months on an acceleration plan, adapted to the situation, which will mark a decisive turning point in our approach to design, produce and market more and more innovative and stimulating demand ”, underlines the same source.
In this spirit, several new features have been designed and others to come by theme and by territory as part of the 2021-2022 acceleration plan, adds the CRT.
In short, it is a global plan to adapt the various destinations in the region, to stimulate jobs, to encourage innovation and investment, to rethink a travel and hospitality industry. more efficient, more sustainable and more inclusive, concludes the press release.