Marrakech goes on the offensive
This is the decision taken unanimously by tourism professionals during the CRT meeting held at the end of the week.
All tourism stakeholders, public private and CRT partners have expressed their desire to go on the offensive to save the season.
winter 2020/2021 which begins with the All Saints holidays, at the beginning of October 2020.
A common desire to act Together, in perfect coordination and symbiosis with all elected officials, local authorities and in particular the wilaya of the region, for a responsible recovery that revolves around 3 R (Restart, Relaunch and Reinvent):
- RestartA: Reopen and Resolve to live with the virus, is imperative to restart the ecosystem while respecting barrier gestures and health protocols.
- Revive : Reconnect with international partners to win back our market share and continue to act together, particularly to lift travel restrictions and restore confidence among travelers.
- Re invent : Re-imagine new concepts, new programs and new offers that are more united, creative, collaborative and adapt the sector to future realities.
Even if the international economic and health situation is still uncertain, CRT members have some glimmers of hope:
The implementation of the contract program constitutes a great achievement for the safeguard of employment in the sectors of tourist activities most affected and the continuous mobilization so that the other actors of the value chain such as tourist restaurants, crafts , entertainment activities and events… .are also covered.
Second positive signal, that of the airlines which are gradually resuming (27 rotations per week currently and others under study depending on the relaxation in particular of the validity period of the PCR to go from 48 hours to 72 hours, the elimination of the serological test and / or lifting of travel restrictions.
At the local level, the region has strengthened its health system and several tourist companies are deploying to resume their activities.
On the accommodation side, around fifty units are already operational and other reopening of large hotels and palaces are planned in the coming weeks, including the Royal Mansour, La Mamounia, the Fairmont, the Fours Seasons, etc. Stroll the museums, restaurants and gardens including the emblematic Majorelle garden which reopens its doors in early October. An open house is scheduled for September 26, 2020.
For the very short term (October / December), and in partnership with the ONMT, a communication campaign will be launched shortly and will last until the end of December 2020. It will be relayed on the media, social networks and on the platform visitmarrakech.
Aware of the need to reinvent themselves, professionals in the region have been working for several months on an acceleration plan adapted to the situation, which will mark a decisive turning point in its approach to design, produce and market increasingly innovative solutions. and stimulating demand.