Vast promotional campaign of CRT Marrakech-Safi
Under the impetus of the National Tourist Office (ONMT), the Regional Council of Tourism (CRT) Marrakech-Safi is preparing to launch a major digital promotion campaign. Objective: To boost tourism in the region but also to send a positive signal for international tourism by putting the spotlight on this region, the Kingdom's leading tourist destination.
Now is the time to revive the tourism sector in the Marrakech-Safi region! Tourism stakeholders in the region of Marrakech, Essaouira, Safi and the province of Al Haouz (Ourika, Ouirgane, Imlil, Toubkal ...) are eager to welcome national and international visitors and make them discover new experiences. To do this, they offer attractive offers of up to -50% and highlight the fact that the health protocols put in place by the Ministry of Tourism and local authorities are scrupulously respected. To support this strategy, a major promotional campaign will be launched by the Marrakech-Safi CRT, in partnership with the ONMT.
Inspired by telephone conversations between friends or between members of a family, the message is direct, clear, effective ... An invitation to travel: "I am in Marrakech, are you coming?" "," I am in Essaouira, are you coming? »,« I am in Safi, are you coming? "," I'm in Al Haouz, are you coming? ". Beyond mature destinations known internationally, emerging “pearls” will be highlighted, such as “I am in Agafay, are you coming? "," I am at Lalla Fatna, are you coming? »,« I am in Sidi Kaouki, are you coming? »,« I am in Youssoufia, are you coming? »,« I am in Ouirgane, are you coming? »,« I am in El Kelâa des Sraghna, are you coming? »,« I am in Chichaoua, are you coming? "," I am in Rhamna, are you coming? ".
Running from the end of September to the end of December 2020, this campaign will be deployed mainly on digital and
will use the video to attract, convince and encourage national and international travelers to come (re) discover this region in all its diversity. Who can find all the attractive offers from establishments in the region via the site www.visitmarrakech.com/offres/.
Digital is privileged at 53% of the overall campaign budget (41% for online advertising, and 12% for online press media). A bias to reach the millions of Moroccan and international sociionauts active on social media. Radio and display will also be used to cover all communication channels.
cation and reach a broader local target.
The CRT Marrakech-Safi teams collaborated with local talents to create 32 videos covering the region as a whole and each territory with its signature activities. Each of the videos invites you to travel, to the road trip in particular, with maps and “Ntla9aw” geolocation pins. A nod to the national campaign of the ONMT whose signature is "Ntlaqawfbladna".
With this campaign, the Marrakech-Safi CRT is playing its role of promotional lever at the service of operators in the Marrakech-Safi Region.
Check out the video and share it using
@visitmarrakechregion #visitmarrakechregion # ntla9awfbladna.
(According to press release)