The diverse geography of the province of Chichaoua gives rise to diverse and attractive landscapes (mountain, forest, diversity of landscapes, traditions, etc.). Being a subdivision of the Marrakech-Safi region, Chichaoua is located on a crossroads between the cities of Marrakech, Essaouira, Agadir and Safi. It extends over an area of 6872 km along a major road axis. The Province of Chichaoua is bounded by the Province of the West, the Province of Al Haouz and the prefecture of Marrakech Ménara to the East, the Province of Youssoufia to the North and the Province of Taroudante to the South. Ancient city of N'Fis, like Aghmat, Chichaoua, although located in the plain, "looks more like a Danish city because of its belonging to the tribes of the mountain tribes". The great Atlas forms a panoramic view for visitors, especially since they are located in Imintanoute, the first town in the province of Chichaoua. The city Chichaoua has a vast ground with yellowish sand closed to the distant horizon by the bar of the Atlas for tourists of the green desert.
Thanks to all these natural and landscape assets, the province of Chichaoua has a strong distinctive potential of sustainable rural tourism as one of the means to improve the economic situation, especially for the local community. This rural tourism is in the process of being very well defined, and this by covering the preservation of the natural environment, traditions, customs, culture and the satisfaction or the development of Chichaoua which must develop a consequent tourist offer. . In partnership with tour operators, the province of Chichaoua works 130 km from the town of Mejjat and passing through Assif El Mal, Adassil and Imindounit.